If you’re looking to take your content marketing to the next level, you need to focus on building a personal brand on youtube. This is where your audience can connect with you on a more personal level, and you can share your unique insights and stories with them. It’s also a great way to attract new followers and followers who are more likely to act on your calls to action.
Here are the three steps you need to take to get started:
1. Create A Strong Personality
Your youtube audience wants to feel like they know you. They want to see that you’re real and that you have a personality. Show them who you are and what you stand for. Be authentic and share your passions with your audience.
How do you create a strong brand personality?
1. Start with a clear purpose or mission statement.
What’s your goal for your personal brand on youtube? What do you want your audience to take away from your videos? What do you want them to remember about you after they finish watching one of your videos? Once you have a clear vision and purpose for your channel, it’s easier to start developing your brand personality.
2. Use relatable examples. When you talk about what you know, be sure to share experiences that are similar to the ones your audience might have. This will show them that you understand them and that you care about their well being.
3. Showcase your accomplishments. Share the results of the hard work and dedication that went into creating your personal brand. Don’t forget to showcase the positive impacts that your work has had on others as well!
4. Be authentic and connect with your audience on a personal level. When people feel like they know and trust you, they are more likely to take action on what you recommend or share with them.
5. Keep everything organized and easy to find. Make sure all of the materials necessary for promoting and marketing yourself are easily accessible on one page or screen – this will help reduce clutter and make it easier for people to find what they’re looking for when browsing through your content (and potential leads!).
2. Share Your Videos Consistently
Video is the most effective way to share your content, and people want to see it every day. Share your best videos first, and then share the rest of your content in a consistent manner. This will help people to develop a habit of checking out your content and building a relationship with you.
How to make a habit of sharing consistently over social media?
1. Start by establishing a baseline of what you expect from yourself. Set a goal for how often you’d like to share something, and then make sure to stick to it.
2. Use scheduling tools to help you manage your content. There are a variety of scheduling tools available, like Hootsuite or CoSchedule, which make it easy to create and share consistent content.
3. Think about what you can do to amplify the reach of your content. There are a number of tools available that can help you do this, like social sharing buttons or paid advertising services.
4. Be consistent in your approach, and you’ll be well on your way to creating a strong personal brand on YouTube!
3. Get Active On Social Media
Being Active as in interacting with your followers on different social media platforms will help people to form a personal connection with you and your channel.
1. Start by using social media to promote your content. There are a variety of ways to do this, like using social sharing buttons in the youtube banner side or also adding social links in description.
2. Share interesting and entertaining content that will keep people coming back for more. Be sure to post engaging and well-written comments that will keep people talking about your content.
3. Stay current with the latest trends in social media, and make sure to use appropriate hashtags when promoting your content. This will help people find your content more easily.
4. Be active on all of the major social media platforms, and you’ll be well on your way to building a strong personal brand on YouTube!
Be yourself - your audience will appreciate it. Be entertaining and informative - these are the two key ingredients to a successful youtube channel. And, finally, make sure your videos are well-made and engaging. With these tips in mind, you can start building your personal brand on YouTube!
